Wang Sihan

General Manager of Red Dot China Design Awards Business Unit, Senior International Award Expert, and a member of the founding team for the Red Dot Award to enter China, responsible for winner services in China, with years of experience in design awards and organization of large-scale industry events and continuous operation of major IPs of Red Dot Award such as "Contemporary Good Design" and "Xiamen International Design Week".

How Design Drives the High-Quality Development of the Cultural Industry

Ms. Wang Sihan told us that design is taken as the drive to integrate innovation into the understanding of culture, observation of life, discovery of problems, and unique imagination and realize high-quality innovation in cultural products with the most professional spirit and exquisite quality. She mentioned that "By the selection via Contemporary Good Design, we gradually sense the changes and promotion of Chinese process and we still need to continue to advocate for lean processing, improve quality excellence, and maintain consistency in details".

Meanwhile, she hoped that more excellent designs will succeed in the market by introducing the basic information and registration conditions of this year's Contemporary Good Design Award!

         

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One of the Top 10 Creative Influencers in Shenzhen, Academic Committee Member of China Design Exhibition of Ministry of Culture and Tourism of the People's Republic of China, Consultant and 8th Chairman of Shenzhen Graphic Design Association, a member of the Art Directors Club of New York (ADC), Sponsor and Chief Curator of the Guangdong-Hong Kong-Macao Greater Bay Area Design Exhibition, Chief Curator of GDC17, Chief Curator of TDC, Chief Designer of Overall Visual Core System for 16th Asian Games, and a visiting professor of Guangzhou Academy of Fine Arts and Shanghai Academy of Fine Arts.

Cultural Innovation, Mission of Era

Mr. Xu Lixian introduced the importance of innovating and transforming traditional Chinese culture in the face of the information explosion and artificial intelligence era, practicing the mission in the current era, and promoting Chinese design to the world with multiple cases such as the Innovative Design for Cultural and Creative Gifts of Tea Drinking - Fuchun Mountain Dwelling Painting and the Design of Guidance System for Central Government-Aided Emergency Hospital in Hong Kong. He elaborated on this design concept in the case sharing "In Chinese aesthetics, we need to be more spiritual, cultural, and innovative, establish a relationship between design and living, and explore new values".

General Manager of JD Private Brand Marketing Department of JD Group, Brand Planner, and Expert of New Media Marketing Consultation Group of China General Chamber of Commerce, with over ten years of experience in marketing and retail operation management. He is mainly engaged in brand innovation and cross-border marketing. Mr. Meng Xiangqi served as Director of EMl music, Tencent Marketing Director, General Manager of Interactive Marketing Center of Haier Group, and Person in Charge of Xiaomi Youpin Marketing Operation of Xiaomi Corporation. He was included in the "Outstanding 100 People in China's Innovative Marketing of the Year" of V Marketing China.

Seven Design Considerations for Returning to the Essence of Business

Through seven design considerations, Mr. Meng Xiangqi showed how to resonate with the spirit of the era through design and return to the essence of business to ensure efficiency and how to make brands both qualitative, aesthetic, emotional ...

He stressed, "The design and brand expression of contemporary Chinese culture and national life is our common topics, and design should be integrated into the current social context, return to the essence of business, and figure out clearer design methods to realize design values".

Chief Designer and Deputy General Manager of Smart Life Business Unit of Xiamen Leedarson IoT Technology Inc., a final selection reviewer of the German iF Design Award, Hong Kong's DFA Design for Asia Awards, and Taiwan's Golden Pin Design Award, and Representative of TDA Asia Taiwan, China. In 2000, Mr. Hu Youzong established NDD Design Tainan and the works of his team won multiple international important awards such as RedDot and iF from Germany and IDEA from the United States. He has long served as an assistant professor at National Cheng Kung University, a design lecturer of many workshops (bamboo art, ceramics, dyeing and weaving, composite media, etc.) of the Taiwan Craftsmanship Research and Development Center, and a representative curator in design and craftsmanship in Taiwan, China.

《A Tale of Two Cities _ From Cultural Consciousness to Brand Firmness

Mr. Hu Youzong shared his independent curatorial experience in exploring Chinese life culture and contemporary design organized in Taiwan from 2006 to 2014, as well as his feelings and insights on adhering to the original oriental lighting brand design since he came to Xiamen in 2015. He mentioned that "craftsmanship is not only about materials and manufacturing techniques, but also carries aesthetics and cultural genes. However, works can only create a contemporary cultural space after they are displayed in users' homes and integrated into daily life".