Based on more than six decades of Red Dot’s expertise experience, 9 international jurors will focus on whether the design is up to the top international standard, rather than a simple comparison amongst the entries.



Gordon Bruce is the owner of Gordon Bruce Design LLC and has been a design consultant for 45 years working with many multinational corporations in Europe, Asia and the USA. He has worked on a wide range of products, interiors and vehicles – from aeroplanes to computers to medical equipment to furniture.

From 1991 to 1994, Gordon Bruce was a consulting vice president for the Art Center College of Design’s Kyoto programme and, from 1995 to 1999, chairman of Product Design for the Innovative Design Lab of Samsung (IDS) in Seoul, Korea. In 2003, he played a crucial role in helping to establish Porsche Design’s North American office. For many years, he served as head design consultant for Lenovo’s Innovative Design Center (IDC) in Beijing. He recently worked with Bühler, in Switzerland, and Huawei Technologies Co., Ltd., in China. Gordon Bruce is a visiting professor at several universities in the USA and China. He has been an author for the biography of Eliot Noyes, published by Phaidon Press, London and has written for several international design magazines. He has several products in various permanent design collections such as with MoMA, in New York City. Gordon Bruce recently received Art Center College of Design’s “Lifetime Achievement Award”.