Gordon Bruce / USA

Gordon Bruce is the proprietor of Gordon Bruce Design LLC, and for the past 45 years he has been a design consultant to numerous multinational enterprises such as IBM, Mobil and GE in Europe, Asia and the USA. His impressive and extensive portfolio of designs extends from product design to interior design – and also includes furniture, supercomputers, medical devices and even aircraft.

In parallel with his practice, Gordon Bruce was a vice president for the Kyoto programme at the Art Center College of Design in Pasadena, California, from 1991 to 1994 and chairman of product design at the Innovative Design lab of Samsung (IDS) in Seoul from 1995 to 1999. In 2003, his expertise was instrumental to the establishment of Porsche Design’s North American office. For many years, Gordon Bruce also served as head design consultant at Lenovo’s Innovative Design Center (IDC) in Beijing, for Bühler, in Switzerland, Huawei Technologies Co., Ltd. in China and OSIM in Singapore.

He communicates his understanding of design to the younger generation as a visiting professor at universities in the USA and China. Gordon Bruce has also made his mark writing books for Phaidon Press in London and articles for various international design magazines such as AXIS in Japan. Some of his designs have been exhibited and selected for the permanent design collections of various establishments, such as MoMA (New York), the Smithsonian (Washington, DC) and Centre Pompidou (Paris). Moreover, he received a Lifetime Achievement Award from the ArtCenter College of Design. Most recently, he has been frequently lecturing in Harvard University’s Master in Design Engineering programme.