The packaging features 20 colour blocks, with the different colours representing the different periods of maturity of the plums, from fresh fruit to the finished wine. The aluminium bottle cap has a small label with a kraft paper texture, indicating that the plum wine is specially made. The bottle label is treated with the decoration firing process to better harmonise with the plum wine inside the bottle. The bottle features a neutral and straightforward contour, which gives the whole design an energetic and youthful look.