Gu Yue Long Shan is the largest yellow wine group in China. Founded in 1664, it is the most popular traditional yellow wine brand in China, with many classic yellow wine products and a loyal customer base of middle-aged and older adults.

Water, glutinous rice and timing are critical to making rice wine, so abstract snowflake patterns are used to represent these elements. Combined with the local landscape and Orchid Pavilion, it constitutes a complete wine label. Meanwhile, the mountain convex at the bottom of the bottle echoes the theme of products and its places of origin.

SnowTime, as a new product, hopes to convey the concept of enjoying the charm of a slow-paced life to cater to young consumers. The extension of the Yellow Wine Group's product portfolio is also an attempt to break down consumers' stereotype.