茶小壶花果茶

TEAPOTEA Flower And Fruit Tea(Tea bags)

制造商 / 品牌方
Manufacturer / Brand

北京小罐茶业有限公司

Beijing Xiaoguan Cha Co., Ltd.

设计方 / Design

北京小罐茶业有限公司

Beijing Xiaoguan Cha Co., Ltd.

茶小壶花果茶是专为当代年轻人研发的现代新茶饮产品。包装设计以“以字传讯”作为视觉策略,将天然草本与花果食材的特点浓缩为独立汉字进行主体表达,让用户有“见字知茶”、“见字知味”的直观感。包装色彩提取每款产品对应的草本与花果的颜色,丰富多元易于识别,也符合年轻人的审美喜好。盒体使用食品级卡纸和油墨进行专色印刷,背部按压式的开盒方式在方便打开的同时也保护了包装正面主视觉的完整性。

Teapotea is a new type of tea drink specially developed for young consumers. The packaging design takes "words for communication" as its visual strategy, which captures the characteristics of natural herbs, flowers and fruits and turn these elements into independent Chinese characters to get the message across. In this way, users can intuitively sense "knowing tea by words" and "knowing its taste by words". The colours of the packaging are extracted from the colours of the herbs, flowers, and fruits, making it easy to identify and is in line with young people's aesthetic preferences. The box is printed with food-grade ink. The back pressing open box is easy to open while protecting the main vision's integrity on the front of the package.

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