LTO冻干咖啡包装设计

LTO Freeze-dried Instant Coffee Packaging Design

制造商 / 品牌方
Manufacturer / Brand

上海古德文化创意股份有限公司

Shanghai Good Cultural Creative Co., Ltd.

设计方 / Design

上海古德文化创意股份有限公司

俞健,陈仓,王俊磊,陈建纶

Shanghai Good Cultural Creative Co., Ltd.

Joe, Cc, Mark, Alain

LTO冻干咖啡包装设计由胶囊形状的咖啡粉罐子和含甘蔗渣的纸浆盒组成。胶囊形状的罐子小巧可爱便于携带,修长的外盒侧面呈现律动感的柱状结构,它是形式与功能的完美统一,既保持优雅吸引人的外观,同时能有效提升纸盒的强度和稳定性,盒子内部的凹槽与胶囊形罐子完美契合,防止运输过程中的晃动。

产品重视可持续性设计,外盒含有50%回收的甘蔗渣和新闻纸边角料。


LTO Freeze-dried Instant Coffee Packaging Design consists of capsule-shaped jars of ground coffee and a pulp box containing bagasse. The capsule-shaped jars are small, cute and easy to carry. The side of the slender outer box presents a rhythmic columnar structure. It is the perfect unity of form and function. It not only maintains an elegant and attractive appearance but also effectively improves the strength and stability of the carton. The grooves inside the box fit capsule-shaped jars perfectly to prevent shaking during transportation. For this product, sustainable design is emphasized, and the outer box contains 50% of recycled bagasse and newsprint offcuts. 

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