荣威 RX5 荣威 eRX5

Roewe RX5 Roewe eRX5

制造商 / 品牌方
Manufacturer / Brand

上海汽车集团股份有限公司, 中国

Saic Motor Co Ltd, China


www.roewe.com.cn


设计方 / Design

自有设计部门

In-house Design


荣威品牌全新都市中级SUV——RX5及其新能源车型eRX5是全球首款量产的超级互联网SUV。以全面提升用户驾乘体验的互联网SUV为设计目标,搭载上汽阿里合作的全新车载互联网系统YUN OS,基于上汽设计师团队历时多年探索的全新一代荣威品牌设计语言——“律动设计”进行外形内饰设计,传达一种怦然心动却又余韵悠长的美感。荣威RX5/e RX5以“科技”乘以“设计”,“蓝芯”乘以“绿芯”,“互联网”乘以“汽车”给用户带来跨级别高品质的感官与使用体验,真正引领了“Car on Internet”的汽车互联网变革!荣威RX5在设计之初就有明确的目标——为中国80后新生代中产阶级打造一款全新的具备真正移动互联网功能体验的都市中级SUV,满足在飞速发展的移动互联网时代下用户的多元化功能及情感需求。上汽设计团体对他们进行了深入研究并明确了设计目标:设计时尚均衡,做一款舒适贴心、符合中国主流消费者审美的SUV;融入互联科技,做一款真正意义的互联网+SUV,营造品质科技的均衡体验;苛求细节质感,以高品质的软硬件打造媲美豪华品牌的“越级品质”SUV。荣威RX5和eRX5作为中国首款内嵌独立操作系统——YUN OS 的量产移动智能汽车终端,首次做到汽车与高德地图深度整合,构建以地图为核心的专属服务。在阿里大数据平台的支持下,具备自我学习能力的超级互联网汽车,越开越懂你,真正做到知你知行。结合内置行车记录仪和同级最大的双屏互动操作,提供前所未见的互联科技驾乘体验。作为中国首部量产的互联网超级SUV,荣威RX5体现了在互联大数据新时代下,上汽所执着的汽车远景。作为中国互联汽车的变革实践者,RX5将会是推动未来中国汽车的互联化进程的第一股力量。


The brand new Roewe RX5 and thehybrid Roewe eRX5 are the world'sfirst internet enabled SUVs. Aimingat improving the driving and rideexperience with the concept ofInternet + SUV, it is equipped witha new generation of built-in Internetenabledoperating system calledYUN OS. After years of exploration,the Saic Motor Technical Centerdeveloped a new branding designlanguage---“Emotional Rhythm”.Applied to the interior and exteriordesign of the vehicle, delivering alasting beauty that is love at firstsight. Roewe RX5 and Roewe eRX5each are a perfect combination of“technology”, “design”, “Internet”plus “automobile”. It leads the “Caron Internet” revolution by offeringthe users with a deluxe sense and anextraordinary driving experience.Roewe RX5 had a clear goal--- aSUV featuring mobile Internet forthe emerging post 80s’ middle classso that their diverse functional andemotional demands can be fulfilled.Saic Motor Technical Center carriedout an in-depth research andidentified the design target: a SUVthat is fashionable, comfortable, andin line with the aesthetic preferenceof the majority of the consumersin China. It is a real Internet + SUVwith high degree of connectivity which strikes a perfect balancebetween technology and quality. Itis a detailed oriented SUV with highquality software and hardware ofsupreme quality.Roewe RX5 and Roewe eRX5 arethe first smart cars of its kind withan independent built-in operatingsystem---YUN OS. It is deeplyintegrated with AMAP, forging amap-driven professional service.With the help of Alibaba’s Big dataplatform, the super connectedcars possess self learning ability.The longer you drive, the more itknows about you and your ride. Thebuilt-in automobile data recorder,together with a large interactivedouble screen, provides you anextraordinary and unprecedenteddriving experience.As the first Internet-enabled superSUV being massed manufactured,Roewe RX5 demonstrates thevision held by the automobile sectorin the Big Data Era.As a pioneer in connected cars’market, RX5 will drive forwardChina’s automobile sector and setthe pace for the future.


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