Ecsta HS81 is the perfect tire for luxury vehicle drivers who want smoothness and quietness with precision handling and braking. With its cutting-edge tread design and high-tech compound, this tire offers the best of both worlds. This pattern is engineered and designed to minimise frictional and impact energy for noise performance improvement, reinforcing tread pattern to prevent block deformation. Steering stability and hydroplaning is also improved by wide lateral grooves. Solid Rib-Type Design had improved wet braking and reinforced block stiffness. In general, product information of a tire has lacked visibility. As such, the design team devised a method to provide good visibility so that users recognize the brand and product information of the tire.

In the past, the sidewall of the tires had individual designs, lacking unity. As brand identity are important elements of the brand and product, the design team developed a brand identity for the company. Thus, allowing people to recognize the products and assist in the company’s marketing activities.