享醺

Share

制造商 / 品牌方
Manufacturer / Brand

浙江古越龙山绍兴酒股份有限公司

China Shaoxing Yellow Rice Wine Group Co., Ltd.

设计方 / Design

Rain Design

享醺是一款定位于年轻群体的黄酒果酒品牌。从“空巢青年”的孤独感出发,以便携、小包装、丰富果味、10度精粹来降低他们的对酒的饮用负担;同时提出“健康黄酒+轻松分享“的概念,将不同的饮酒场景转化为分享标签,来引导和鼓励 “空巢青年”走出孤独找寻属于自己的社群。简单典雅的瓶型设计灵感来源酿制黄酒的陶罐, 同时融合了古代越文化中的“勾践之剑”元素,以现代精致的姿态展现经典之美。

"SHARE" is a fruit rice wine brand targeting young customers. A portable, small-package, fruity, 10-degree essence reduces the sense of guilt of wine drinking for the lonely "empty nesters". It proposes the concept of "healthy rice wine + easy sharing". Different drinking scenarios are transformed into sharing tags to encourage the young "empty-nesters " to step out of solitude and find their community. The simple and elegant bottle design is inspired by the pottery used to make rice wine while combining the elements of “Sword of Emperor Goujian”, presenting classic beauty in a modern and refined posture.

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