入酒游

Travel Into Wine

制造商 / 品牌方
Manufacturer / Brand

浙江古越龙山绍兴酒股份有限公司

China Shaoxing Yellow Rice Wine Group Co., Ltd.

设计方 / Design

入酒游即是将“在山阴道上行, 如在镜中游。”及无数风流名士品尝着绍兴黄酒游鉴湖、览山川的画面,以具象的形式传递给大众,使绍兴黄酒成为一张特殊的“绍兴明信片”,以它作为载体来讲述好绍兴故事,介绍好绍兴文化,传递绍兴印象。酒的外包装是简洁大气的外盒,包装上是跃入眼帘的“入酒游”三个书法字体以及透视瓶身的古典窗户。瓶身则是陶瓷材质,以绍兴山川景色和乘着乌篷船泛舟湖上的场景作为装饰,体现入酒游的设计理念。

“Travel into Wine” aims to convey to the public the delicate and graceful scene filled with green mountains, beautiful water, once appreciated by countless celebrities and recorded in poetry and paintings, making Shaoxing Huangjiu a unique postcard of Shaoxing. It’s expected that “Travel into Wine” will become a carrier to tell the story of Shaoxing, introduce its culture and convey its impression. The external packing is a concise and simple box, with the three calligraphic fonts “Travel into Wine” and the hollowed-out classical windows that shows the bottle. The bottle is made of ceramic material, decorated with the landscape of Shaoxing mountains and rivers and the scene of boating on the lake by awning boat, reflecting the design concept of “Travel into Wine”.

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