Prof Song Kee Hong is an assistant dean at the College of Design & Engineering in the National University of Singapore. He is also the design director at award-winning industrial design consultancy Design Exchange.

With over two decades of experience, Prof Song has worked in global innovation consultancy Ziba and HP’s printing division. He has designed for some of the world’s most notable brands including Epson, Sennheiser, Intel, Lenovo, P&G, Welch Allyn and the Changi Airport Group.   His portfolio of work has received well over 20 international design awards including the prestigious Best-of-the-Best and Luminary from the Red Dot Design Award. In recent years, his projects are focused on Experience, Interface and Product Design spanning across diverse industries in healthcare, retail, industrial and security.

As an educator, Prof Song focuses on creating authentic learning experiences that are aligned to market reality. He has initiated and led industry studio collaboration projects with Philips, Samsung, DBS Bank and also public sector organisations such as the Ministry of Manpower & the Prime Minister's Office in Singapore.