Nils Toft / Denmark

Nils Toft is the founder and managing director of Designidea. With offices in Copenhagen and Beijing, the multiple internationally awarded studio works in the key fields of sustainable energy solutions, consumer electronics, medical devices and design psychology, and takes on projects in business development, design strategy and exhibition design. Nils Toft graduated as an architect and designer from the Royal Danish Academy of Fine Arts in Copenhagen in 1986 and started his career as an industrial designer, joining the former Christian Bjørn Design in 1987, an internationally active design studio in Copenhagen. Within a few years, he became a partner of CBD and successfully ran the business as managing director until 2010. Nils Toft’s work has recently been focused on understanding and measuring how people are impacted by design. By measuring physiological parameters such as heart rate, eye movements, neurological activity and electrodermal activity, it is possible to unveil a test person’s emotional condition as well as their psychological reactions in relation to products, environments and services.